Reliant “Texas Bonus 24” Plan Review

Reliant Secure 24 plan $600 bonus teaser
How much does a “$600 bonus” cost? A lot more than $600…

We regularly receive flyers for Reliant’s “Texas Bonus 24” electric plan with all the warning signs: “Get a low price”, $600 bonus”, and of course “Limited time offer”. They’ll even offer to discount your current provider’s cancellation fee so you can “take advantage of this deal”.

Curiously, there’s no mention of electricity pricing. You have to call them to learn those details, using the promo code from your flyer.

Once you do you’ll see that this plan is no deal. At 10.2 ¢/kWh (…as of November 2018, see below for updates), the “energy charge” is 4.9 ¢/kWh more than the lowest cost competitor. For the average Houston home, that means paying an extra $1372 to get a $600 rebate, which is a “bonus” for nobody except Reliant. Those with higher usage can expect to overpay even more. And if you sign up and then realize you’ve made a mistake, you’ll incur a whopping $295 cancellation fee.

Don’t fall for high rates masked by cash-back gimmicks. All electricity is the same, and many competitors — and even other Reliant plans offer much better rates. To start saving today, skip the runaround and click below to find your best rate.

 

Find Your Best Plan »

 

October 2020 update:
Another month, another ludicrous “Texas Bonus 24” offer. The latest (via promo code MC9UBK) costs 9.1326 ¢/kWh plus ~4.5 ¢/kWh for Centerpoint delivery. With competitive rates at ~4.9 ¢/kWh plus delivery, you should run — not walk — away from this offer.

July 2023 update:
With promo code MH1BA5, the plan costs 11.9972 ¢/kWh (energy-only) plus Centerpoint delivery. That equates to ~15.9 ¢/kWh for 2000 kWh/mo usage, vs. ~10.5 ¢/kWh for more competitive alternatives.

Did you receive an even newer version? Send it to us and we’ll help check it out.

 

* Notes: Calculations above are based on the plan EFLs posted on Reliant.com and competitor sites as of 11/1/2018, and assume the 2016 average Texas monthly residential load profile from EIA scaled linearly to each target monthly usage.  Cost projections exclude taxes and non-recurring fees.

Reliant “Secure 24” Plan Review

Reliant Secure 24 plan $600 bonus teaser
How much does a “$600 bonus” cost? A lot more than $600…

Today we received a mail offer for Reliant’s “Secure 24” electric plan with all the warning signs: “Get a low price”, $600 bonus”, and of course “Limited time offer”. They’ll even cover your current provider’s cancellation fee (up to $300) so you can “take advantage of this deal”. No mention of actual electricity pricing, though, so we followed the link to check it out.

The key number is the “energy charge”. At 7.6 ¢/kWh, it’s nearly double some low-cost competitors. Including the TDU delivery charges, you’ll pay upwards of 12.5 ¢/kW. This is not a competitive rate. But there’s the $600 bonus to consider, so let’s do the math for 3 average electricity usage cases:

2-Year Electricity Costs (Houston/Centerpoint area) *
Avg monthly usage (kWh)
500 1000 2000
Reliant “Secure 24” plan  $1,596  $3,056  $5,964
Low-cost competitor 24-month plan  $768  $2,238  $4,262
Difference  $828   $818   $1,722

Clearly this plan is overpriced for nearly any household, but especially for those with higher electricity usage. Even after the $600 “bonus” it costs $218 to $1122 more than competitors. If you sign up and then decide you’ve made a mistake, you’ll incur a $295 cancellation fee.

Those in the DFW/Oncor service area with very low usage may be able to break even, depending on your shopping skills. But likely not once you consider 12-month or shorter alternatives, which tend to be cheaper. Also this offer “is nontransferable to another person, household, or address”, so Reliant’s Marketing department might only offer it to residences with higher consumption.

In any case, don’t fall for Secure 24’s high rates masked by cash-back gimmicks. Electricity is just electricity, and many competitors — and even other Reliant plans  offer much better deals. Skip the runaround and click below to let Texas Power Guide’s RateGrinder calculator help you find your best plan quickly and easily.

 

Try RateGrinder »

 

April 2018 update:
Another month, another “Secure 24” offer. The latest flyer ditches the URL to encourage you to call for details, but you can still find them here with the promo code. Since January, rates for Secure 24 and the best competitor plans have both risen by about 1 ¢/kWh, so our guidance hasn’t changed.

September 2018 update (Now with airline miles!):
In the latest iteration, Reliant adds another layer of obfuscation by rebating you with Southwest Airlines Rapid Rewards miles instead of real money. The math, however, is similar. At 12.7 ¢/kWh for a Dallas customer using 1000 kWh/month, this plan costs $768 more than competitors. The 27,000 airline points are worth ~$405, so you’d be overpaying by $363 (…or more if you live in Houston or use more electricity). And rates are still falling from their June peak, so now is not a good time to lock into a long-term 24-month contract.

November 2018 update:
Reliant changed the name of this plan to ‘Texas Bonus 24’, but it’s still the same overpriced plan as always. For details, see here.

 

Did you receive an even newer version of this offer? Send it to us and we’ll gladly help check it out.

 

* Notes: Calculations are based on the plan EFLs posted on Reliant.com and competitor sites as of 1/31/2018, and assume the 2016 average Texas monthly residential load profile from EIA scaled linearly to each target monthly usage.  Cost projections exclude taxes and non-recurring fees.

Direct Energy “Free Power 100” Review

“Free Power 100” is Direct Energy’s latest heavily-advertised “free weekends” rehash. It’s identical to last summer’s “Free Power Weekends 12” plan, except for a bundled $100 Visa gift card and 0.3-0.4 ¢/kWh higher energy rates. As usual, a high weekday energy rate means that overall it costs upwards of 20% more than many competitors. The table below compares the options for customers in DFW, which is the best case. Houston-area premiums are higher.

Direct Energy “Free Power 100” (DFW/Oncor area)
Avg monthly usage (kWh)
500 1000 2000
Average rate (¢/kWh) 1 10.1 9.3 8.8
12-month cost (after $100 gift card)  $506  $1,016  $2,012
 – Lowest-cost fixed-rate competitor 2  $369  $755  $1,670
 = Direct Energy cost premium +$137  +$261  +$342
+37% +35% +20%

laundryAs a reminder, Direct Energy’s “average rate” claim already assumes 31% of your usage occurs within the “free” period. So unless your electricity usage is extremely weekend-centric, don’t expect you’ll make up the difference. See the previous review for more on why “free weekends” plans generally aren’t a great deal.

To find your true lowest cost electric plan options, click the link below and enter your monthly usages into our RateGrinder tool. There’s no simpler way to save the most on your electric bill!

 

Try RateGrinder »

 

1 Data from “Electricity Facts label (EFL) Direct Energy Free Power 100 – Indexed Oncor Electric Delivery Service Area 11/7/2017”
2 Competitor data per RateGrinder analysis on 11/15/2017. See Today’s Best Rates for the latest survey of offerings.

The Problem with ‘Power To Choose’

Shop Compare Lose

PowerToChoose.org oversimplifies electric plan shopping in a way that is neither effective nor honest. Its superficial search results ignore the hidden rate games that retailers have played for years. As a result, the Texas PUC’s “official and unbiased” site misleads trusting consumers into overpaying by hundreds or thousands of dollars per year.

Consider this example: The average Texas home uses from 840 kilowatt-hours (kWh) of electricity in April to 1740 kWh in August, or about 1200 kWh/month annually. For such a home, PowerToChoose lists these 12-month plan options:

Power To Choose default results
Default results from PowerToChoose.org (2/5/2018)

Can you tell the cheapest plan from the one that costs an extra $576? At 1000 kWh/month, all ten plans claim retail rates well below the wholesale price of ~7.5 ¢/kWh. Some users might notice different prices for 500- and 2000- kWh/month and mentally average those three prices over their actual monthly usages. But that approach is futile, and here’s why…

Texas retail electricity providers can define any pricing profile they want in a plan’s Electricity Facts Label (EFL). The EFL must list the price at 500-, 1000-, and 2000 kWh/month, but pricing at any other usage (even 999- or 1001 kWh) can vary wildly. The chart below shows the full rate profiles for the first six plans above. All charge a 3.2 ¢/kWh “teaser” rate in the rare case you use exactly 1000 kWh in a month, which is how they win the search game. But your usage and rate vary each month, which is how they make money.

Example electric plan rate profiles
Rate Profiles for Plans #1 – #6, and Average Texas Monthly Usage

You cannot tell a good plan from an overpriced gimmick from just the three “Price/kWh” numbers on sites like PowerToChoose. Even deciphering the full rate profile often isn’t enough: Outdated delivery charges, non-cumulative charges, non-recurring fees, and partial billing cycles add layers of confusion and expense that are rarely discussed, except by us.

The Right Way

The only effective way to compare plans is to compute your total cost across each of your usages (NOT their average). This means reading the rate terms in each EFL’s fine print and making a spreadsheet. Doing so reveals that Plan #11 — on page 2 of the results — is the cheapest. Plan #9 is close, but the others on the first page cost up to $580 more.

Plan # Annual Cost Amount You’d Overpay
1  $    1,440  $        375 +35%
2  $    1,299  $        234 +22%
3  $    1,590  $        525 +49%
4  $    1,414  $        349 +33%
5  $    1,180  $        115 +11%
6  $    1,116  $          51 +5%
7  $    1,305  $        240 +22%
8  $    1,528  $        463 +43%
9  $    1,069  $             4 +0%
10  $    1,645  $        580 +54%
11  $    1,065  $           – +0%

All of this is arguably more work than countless Texans should have to do to get a competitive electric rate. That’s why we built and maintain Texas Power Guide’s RateGrinder tool to do the heavy lifting for you. Click below to give it a try. By educating and enabling consumers to find their electric plan, we hope you can put the time and money you save to better use.

Try RateGrinder »

 

Although PowerToChoose serves a valuable role as the marketplace for many low cost plans, consumers today have better options. PTC’s crippled search engine and guidance to compare pricing at only 1000 kWh ignore longstanding evidence that such an approach is broken.1 2 As a publicly-funded site with a stated mission to “protect customers”, they have the power to choose to offer a better solution.

This article was updated on 2/7/2018.

Oct ’18 update: After years of neglect, on 8/20/18 the PUC updated PowerToChoose.org to limit the number of plan listings per REP and filter out usage-dependent rates by default. We applaud these changes, as the average PTC user is now less likely to fall victim to gimmicky rates.

However, the changes don’t fix the underlying EFL price disclosure issues noted above, so gimmick rates remain one click away on PowerToChoose, and are still prominently featured on dozens of other shopping websites. Time will tell what, if any, effect the PUC’s changes have on average retail prices, but additional reforms are still needed.