Texas Electricity Providers Family Tree

Would you switch to an electric company you’d never heard of?

What if it saved $500 vs. your current provider? What if both were actually the same company?

Lightbulb treeMany relatively unknown Retail Electricity Providers (“REP”s) in Texas are actually corporate siblings of larger, more advertised “competitors”. Per the table below, the 65 retailers currently active on PowerToChoose.org report into only 40 different parent companies. Some large corporations manage as many as 5 different retail brands. Why might companies juggle multiple competing brands instead of merging them into one?

A big reason is marketing segmentation, so different brands can target different customer groups. Most consumers are familiar with the big names that spend regularly on TV and radio ads. Name recognition allows those brands to charge some consumers a premium price for commodity electricity. But not all customers are willing to pay extra just for familiarity, so retailers also offer cheaper plans under a lesser brand without jeopardizing the big brands’ premiums.

A second reason is acquisitions. To reach new market segments, larger companies occasionally buy up smaller companies. A smaller company’s value is often in it’s established, local brand, so acquirers may opt to continue both brands instead of combining them.

Under the hood, subsidiaries may be separately managed for a while, but eventually the forces of corporate efficiency tend to meld them together. Look closely at the websites and EFL documents of the sibling companies in the table, and you’ll see the similarities. If you love or hate a particular retailer, you might expect or want to hold their peers in the same regard. If online reviews indicate large satisfaction differences between commonly-owned brands, either the reviews or the companies are likely askew.

An upside for shoppers is more potential savings opportunities among the extra brands and plans. If you plug your monthly usage data into our RateGrinder tool and don’t recognize the lowest cost providers, check the table below and you might be surprised.

 

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Texas Electric Companies Family Tree

Corporate Parent or REP Does Business in Texas As…
AMBIT TEXAS LLC AMBIT ENERGY
AMERICAN L&P CO AMERICAN LIGHT & POWER
AP GAS & ELECTRIC (TX) LLC AP GAS & ELECTRIC (TX) LLC
BREEZE LLC BREEZE ENERGY LLC
BRILLIANT ENERGY LLC BRILLIANT ENERGY LLC
BROOKLET ENERGY DISTRIBUTION LLC ACACIA ENERGY
VITAL POWER
Calpine Corporation CHAMPION ENERGY SERVICES LLC
Hello Energy
Centrica PLC BOUNCE ENERGY INC
CPL RETAIL ENERGY
DIRECT ENERGY
FIRST CHOICE POWER
WTU RETAIL ENERGY
Crius Energy Energy Rewards
POWER HOUSE ENERGY
TRIEAGLE ENERGY LP
Viridian Energy
Engie THINK ENERGY
ENTRUST ENERGY INC ENTRUST ENERGY INC
ERM Power Limited BEYOND POWER
SOURCE POWER & GAS LLC
Exelon Corporation STARTEX POWER
HINO ELECTRIC POWER COMPANY HINO ELECTRIC POWER COMPANY
IGS Energy IGS ENERGY
Infinite Energy Holdings, LLC INFINITE ENERGY
VETERAN ENERGY LLC
INFUSE ENERGY LLC INFUSE ENERGY LLC
Just Energy Group Inc. AMIGO ENERGY
JUST ENERGY
SMART PREPAID ELECTRIC
TARA ENERGY
LS Power LIFEENERGY LLC
MEGA ENERGY LP Texans Energy
MIDAMERICAN ENERGY SERVICES LLC MIDAMERICAN ENERGY SERVICES LLC
NEC Co-op Energy NEC Co-op Energy
Nextera Energy, Inc. GEXA ENERGY
NRG ENERGY, INC. CIRRO ENERGY
GREEN MOUNTAIN ENERGY COMPANY
PENNYWISE POWER
RELIANT
OUR ENERGY LLC OUR ENERGY LLC
PENSTAR POWER LLC PENSTAR POWER LLC
PIONEER POWER LLC PIONEER ENERGY
PRO POWER PROVIDERS LLC Circular Energy
QUEST DISTRIBUTORS LLC My Quest Energy
Quintana Infrastrucutre & Development LLC FRONTIER UTILITIES
FRONTIER UTILITIES LLC
Spark Energy, Inc. SPARK ENERGY LLC
VERDE ENERGY USA TEXAS LLC
STREAM SPE LTD STREAM ENERGY
Summer Energy Holdings, Inc. PRONTO POWER
SUMMER ENERGY LLC
TEXPO POWER LP SOUTHWEST POWER & LIGHT
TEXPO ENERGY
YEP
The Chron Organization, Inc. SHYNE ENERGY
V247 POWER CORPORATION V247 POWER CORPORATION
VEH LLC DISCOUNT POWER
POWER EXPRESS
Vistra Energy Corp 4CHANGE ENERGY
Express Energy
TXU ENERGY
VOLT ELECTRICITY PROVIDER LP VOLT ELECTRICITY PROVIDER LP
YOUNG ENERGY LLC PAYLESS POWER

Last updated 8/9/2017

Corrections or clarifications to the Family Tree? Please send them to feedback@texaspowerguide.com