Texas Electricity Providers Family Tree

Would you switch to an electric company you’d never heard of?

What if it saved $500 vs. your current provider? What if both were actually the same company?

Lightbulb treeMany lesser known Retail Electricity Providers (“REP”s) in Texas are actually corporate siblings of larger, more advertised “competitors”. Per the table below, some large corporations manage as many as 5 different retail brands. Why might they juggle multiple competing brands instead of merging them into one?

The main reason is “marketing segmentation”, so different brands can target different customer groups. When big brands spend a lot on TV and radio ads, name recognition allows them to charge some consumers more for commodity electricity. But not all customers are willing to pay extra just for familiarity, so retailers also offer them cheaper plans under a lesser brand without jeopardizing the big brands’ premiums. Sometimes they create the new brand from scratch, and other times they just acquire an existing smaller company.

Under the hood, subsidiaries may be separately managed for a while, but eventually the forces of corporate efficiency tend to meld them together. Look closely at the websites and EFL documents of the sibling companies in the table, and you’ll see the similarities. If you love or hate a particular retailer, you might expect or want to hold their peers in the same regard.

Online reviews often indicate large satisfaction differences between commonly-owned brands. Sometimes this reflects smaller customer service budgets for value brands. Other times it’s a higher price or credit sensitivity of their customers. And sometimes its the bias of review sites that may carry plans from one sub-brand but not another. We include the Complaint Ratios from the Texas PUC’s latest Complaint Scorecard below, so you can draw your own conclusions.

An upside for shoppers is more potential savings opportunities among the extra brands and plans. Click the green button to plug your monthly usage data into our RateGrinder tool and find your cheapest options. If you don’t recognize the lowest cost providers, check the table below and you might be surprised.

 

Find Your Best Plan »

Texas Electric Companies Family Tree

Corporate Parent or REP Does Business in Texas As… Complaint Ratio
AMBIT TEXAS LLC AMBIT ENERGY 0.8x
AMERICAN L&P CO AMERICAN LIGHT & POWER 0.0x
AP GAS & ELECTRIC (TX) LLC AP GAS & ELECTRIC (TX) LLC 1.8x
BREEZE LLC BREEZE ENERGY LLC 4.2x
BRILLIANT ENERGY LLC BRILLIANT ENERGY LLC 2.7x
BROOKLET ENERGY DISTRIBUTION LLC ACACIA ENERGY 6.9x
VITAL POWER
Calpine Corporation CHAMPION ENERGY SERVICES LLC 0.8x
Hello Energy
Centrica PLC BOUNCE ENERGY INC 0.7x
CPL RETAIL ENERGY 0.5x
DIRECT ENERGY 1.2x
FIRST CHOICE POWER 1.8x
WTU RETAIL ENERGY 0.6x
Crius Energy Energy Rewards 2.5x
POWER HOUSE ENERGY
TRIEAGLE ENERGY LP
Viridian Energy
Engie THINK ENERGY 1.4x
ENTRUST ENERGY INC ENTRUST ENERGY INC 3.6x
ERM Power Limited BEYOND POWER 6.6x
SOURCE POWER & GAS LLC
Exelon Corporation STARTEX POWER 1.5x
HINO ELECTRIC POWER COMPANY HINO ELECTRIC POWER COMPANY 6.8x
IGS Energy IGS ENERGY 15.0x
Infinite Energy Holdings, LLC INFINITE ENERGY 1.0x
VETERAN ENERGY LLC 0.5x
INFUSE ENERGY LLC INFUSE ENERGY LLC 0.8x
Just Energy Group Inc. AMIGO ENERGY 0.8x
JUST ENERGY 0.5x
SMART PREPAID ELECTRIC 0.8x
TARA ENERGY
LS Power LIFEENERGY LLC
MEGA ENERGY LP Texans Energy
MIDAMERICAN ENERGY SERVICES LLC MIDAMERICAN ENERGY SERVICES LLC 0.0x
NEC Co-op Energy NEC Co-op Energy 0.5x
Nextera Energy, Inc. GEXA ENERGY 1.8x
NRG ENERGY, INC. CIRRO ENERGY 2.0x
GREEN MOUNTAIN ENERGY COMPANY 1.1x
PENNYWISE POWER 2.0x
RELIANT 0.4x
OUR ENERGY LLC OUR ENERGY LLC 2.6x
PENSTAR POWER LLC PENSTAR POWER LLC 1.4x
PIONEER POWER LLC PIONEER ENERGY 1.2x
QUEST DISTRIBUTORS LLC My Quest Energy
Quintana Infrastrucutre & Development LLC FRONTIER UTILITIES 3.7x
FRONTIER UTILITIES LLC
Spark Energy, Inc. SPARK ENERGY LLC 5.2x
VERDE ENERGY USA TEXAS LLC 6.2x
STREAM SPE LTD STREAM ENERGY 1.7x
Summer Energy Holdings, Inc. PRONTO POWER 0.7x
SUMMER ENERGY LLC
TEXPO POWER LP SOUTHWEST POWER & LIGHT 0.3x
TEXPO ENERGY
YEP
The Chron Organization, Inc. SHYNE ENERGY
V247 POWER CORPORATION V247 POWER CORPORATION 0.8x
VEH LLC DISCOUNT POWER 1.0x
POWER EXPRESS
Vistra Energy Corp 4CHANGE ENERGY 2.0x
Express Energy
TXU ENERGY 0.4x
VOLT ELECTRICITY PROVIDER LP VOLT ELECTRICITY PROVIDER LP 4.3x
YOUNG ENERGY LLC PAYLESS POWER 1.2x

Last updated 10/16/2017

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